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Reality Show Tag Trial Seeks to Demo Smart Posters as Ad Medium
By: Dan Balaban A small group of advertising agency staffers will be able to tap their NFC phones on smart posters in New York and Los Angeles starting next week to view videos clips of a reality TV...
View ArticleOutdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty
Scope: Rollout Australia -33.8736 150.907 Launch: Jan 2013 Main Application: Information discovery (tag reading) Mobile Operator: N/A Service Provider (application): Vizeum, for Icon Films...
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NFC Tag Platform Providers: Tags Gaining Ground on QR Codes
By: Kiona Smith-Strickland While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining...
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